© CTC Publishing

The Ultimate Secret to Doubling or Tripling Your Online Conversion Rates, Sales, and Profits

Master the new "Taguchi Testing" and watch your landing page conversion rates increase 50% ... 100% ... even 200% more – in just a few weeks -- and at virtually no extra cost.

It's the easiest way to turn a mediocre Web site into a cash machine – and bring in thousands of extra dollars in Internet income every month of the year.

About Bob Bly

bob bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his freelance copywriting, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, and AlliedSignal.

Bob is the author of more than 70 books including The Copywriter's Handbook (Henry Holt) and Internet Direct Mail (NTC Business Books).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.

Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. He was formerly the advertising manager for Koch Engineering, a manufacturer of equipment for the chemical industry.

What they say about Bob Bly

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob ... your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems

"Great white paper! I'm in favor of the entire submission. Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect

"Bob ... Just got the copy and advertisement you did for my new book ... It's great! You are good! Great job ... you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
—Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research

"Great job – I'm always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
—Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
—Ingrid Boney, II

Thanks, Bob! You are awesome to work with."
—Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
—Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
—Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
—Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
—Bill Caskey, Caskey Sales Achievement

"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
—Jim Chacona, MedLink

"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
—Gail Diggs, Phillips Health

"Thanks again... you did a great job."
—Caleb Cherry, Capital Financial Media

"You are a genius! I rarely love copy this much from the get-go. You hit it on the head!"
—Sara Pond, Nightingale-Conant

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
—Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
—Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful...even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
—Ashley Earnhardt Aiken, Thomas Nelson Publishers

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
—Richard Scheffren, Dynamic Changes Hypnosis

"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
—Pamela Clements, Thomas Nelson Publishers

"Your work for me is outstanding."
—Thomas Massie, BRIDGELINE Software

Dear Internet Marketer:

Have you heard the term "Taguchi testing"?

A lot of Internet marketers have heard the buzz about this hot, new, exciting "secret weapon" that can make your Web pages make TWICE as much money or much, much more!

But most online marketers I talk to admit to me privately that they don't really understand what Taguchi testing is ... and they certainly have no idea how to conduct a Taguchi test campaign.

That's why I'm so excited about our new Taguchi Testing Handbook – the first plain-English, bias-free guide to Taguchi testing.

With this clear and practical manual in hand, you can conduct your own Taguchi tests ... or, if you prefer, find and hire the best professionals in the field to help you out.

Mastering Taguchi testing can have a huge impact on your Internet marketing business. By conducting Taguchi tests, you can quickly and easily increase the online conversion rates – and sales – of every landing page you own by 25% ... 100% ... even 200% or more.

Imagine the difference that can make to your online business. Increase the conversion rate by 25% on a marginally profitable micro-site that generates $1,000 a month selling an e-book, and you've just put an extra $3,000 a year in your pocket – without increasing your marketing costs even one thin dime.

Or maybe you have a highly profitable site that's doing a brisk business, selling $4,000 worth of product a month. Double your conversion rate with Taguchi testing, and you're up to $8,000 a month in sales – a whopping $96,000 in revenues per year!

Traditional direct response testing on steroids....

My background is in traditional direct response print marketing, mainly direct mail and space ads. I've been testing mail and space campaigns for nearly three decades, so it's a subject I know something about.

Testing in print is so difficult, time-consuming, and expensive, the majority of offline marketers don't bother to do it, despite what you may read to the contrary in the trade press or hear in seminars.

It takes many weeks to print a direct mail package, mail it, get the orders back in the mail, tally the orders, and determine the test results.

Worse, you have to mail thousands of pieces at considerable cost – many thousands of dollars. And in most cases, you can only do simple A/B split tests; e.g., testing two different headlines or envelope teasers.

Taguchi testing is like A/B split testing on steroids. You can do it with a small budget. You can get the results quickly, because the online orders come back to you instantly.

Best of all, you can test DOZENS of variables: half a dozen different headlines ... subheads ... salutations ... visuals ... page designs ... prices ... offers ... guarantees ... prices – all at the same time!

The Taguchi system in The Taguchi Testing Handbook shows you how to test multiple variations in all these elements simultaneously ... determine which have the greatest effect on response ... and find the optimal copy and design for maximizing your page's response rates.

The bottom line: through Taguchi testing, you can take an ordinary landing page and increase the conversion rate 25% ... 300% ... even 1,000% or more.

One company selling nutritional supplements on the Internet increased the average number of monthly sales 300% through Taguchi testing. And an information marketer saw his landing page conversion rate nearly triple – from 5% to over 14% -- after he optimized the page through Taguchi testing.

At last, a step-by-step, do-it-yourself guide to Taguchi testing....

In our new e-book, The Taguchi Testing Handbook: Double or Triple Your Online Conversion Rates, Sales, and Profits Through Multivariate Testing, Taguchi guru Roy Furr and I walk you step-by-step through the Taguchi testing process.

We don't just tell you what to do. We also show you how to conduct a Taguchi test, either on your own or with one of the services we recommend in our book. You will discover:

  • Easy ways to create trust, build credibility, and overcome skepticism when writing and designing long-copy landing pages to sell information products online. Page 54.
  • The 2 essential skills you need to make a lot of money in Internet marketing today. Page 3.
  • Which pages on your Web site should you optimize first through Taguchi testing? Page 19.
  • How to write compelling landing page headlines. Page 44.
  • Secrets of successful landing page and order page design. Page 48.
  • How to quickly and inexpensively test up to 4,374 variations of your landing page to find the one that's the most profitable for you. Page 4.
  • The 3 most important rules of Taguchi testing you need to master to maximize your online conversions and sales. Page 43.
  • How to control traffic to your Web page so you get an accurate and valid result from your Taguchi testing. Page 20.
  • 7 ways to get unique visitors to take action on your Web site NOW. Page 50
  • The "secret" online marketing technique that has increased sales conversions up to 2,000% in just a couple of weeks. Page 5.
  • 12 ways to create landing pages that get visitors to order your products online ... the very first time they visit your page. Page 52.
  • The 4-step AIDA formula for writing online copy that sells. Page 51.
  • 31 ways to increase landing page conversion rates through Taguchi tesingt. Page 46.
  • Get free ideas and "best practices" for maximizing landing page conversion rates here. Page 21.
  • The 10 most important landing page elements to test in your online marketing. Page 56.
  • Why traditional A/B split testing can actually decrease landing page response rates ... and how to avoid this from happening to your sites. Page 6.
  • The 3 most powerful multi-variate testing tools on the market today – and the pros and cons of each. Page 58.
  • 12 landing page elements you can test that can make a significant difference to your response rates. Page 22.
  • What a Japanese engineer can teach you about making an absolute fortune selling information products on the Internet. Page 7.
  • How to choose and design your "test array" – the landing page elements and combinations you want to test. Page 24.

  • 6 ideas for test headlines ... 3 different visuals worth testing ... credibility icons that can lift response ... what to put in your P.S. ... and more. Page 28.
  • How to optimize conversion rates by focusing on those parts of your landing page that have the most impact on response. Page 8.
  • 3 things you need to be successful with Taguchi testing of your Web pages. Page 9.
  • How to quickly and easily create all the landing pages you need for your Taguchi testing matrix. Page 30.
  • A discovery made by a legendary advertising genius in 1923 that can revolutionize your Internet marketing business today. Page 12.
  • How to control traffic flow to ensure that your conversion rates don't plummet as the testing is in progress. Page 31.
  • The danger of "subjective judgment" – why 75% of the time what you think will work actually fails to increase response. Page 13.
  • How much traffic you need to drive to your test pages to generate a valid and accurate test results? The answer may surprise you. Page 33.
  • The "Rule of 2" in Taguchi testing. Ignore it at your peril. Page 33.
  • How you can be 95% confident that your Taguchi testing has correctly shown you the optimal configuration to maximize landing page conversion rates. Page 65.
  • Need help designing and conducting your first Taguchi test? Here's the number to call. Page 66.
  • 22 steps to successfully testing and optimizing any Web page using the Taguchi method. Page 69.
  • How a software company used Taguchi testing to increase the average number of opt-ins per campaign up to 425%. Page 16.
  • 5 advanced Taguchi testing strategies that only the top pros know ... and how to use them to send your response rates through the stratosphere. Page 71.
  • How to correctly read and interpret your Taguchi test results even if you're terrible at math. Page 37.
  • Free spreadsheet created by Dr. James Kowalick helps you optimize online advertising results through Taguchi testing. Download it here at no cost. Page 18.
  • How to determine which pages on your Web site have the most traffic with this free tool from Google -- gets you valid results to Taguchi testing faster. Page 18.
  • 5 ways to capture e-mail addresses of visitors who leave your landing page without making a purchase. Page 85.
  • How to confirm and verify your Taguchi test results and prove that they are statistically significant. Page 40.
  • A glossary of Taguchi testing terms (page 76) ... the Yellow Pages of Taguchi Tools and Test Services (page 81) ... and so much more....

"OK, but what will it cost me?"

If you hire a full-service firm to manage your Taguchi testing for you, optimizing conversion rates on just one of your landing pages could easily cost you $10,000 or more.

Would it be worth it? Absolutely. Even a 50% lift in conversion rates on a site doing $5,000 a month in sales would generate an extra $30,000 a year in your Internet marketing business.

But mastering Taguchi testing won't cost you $30,000 ... or $10,000 ... or even $100.

Instead, The Taguchi Testing Handbook is yours for only $39 – less than I charge for just 5 minutes of my time!

And that's only if The Taguchi Testing Handbook boosts your conversion rates by 50% to 100% or more.

If it doesn't, then it won't cost you a penny. Here's why....

Our 100% iron-clad guarantee of satisfaction

I totally guarantee your satisfaction with this unique guide to the revolution concept of Taguchi testing online.

If you aren't convinced that The Taguchi Testing Handbook is the most profitable investment you've made in your Internet marketing business this year....

Or you are unhappy for any other reason ... or for no reason at all ... just let me know within 90 days.

I'll give you a full and prompt refund. And you can keep the e-book with my compliments.

That way, you risk nothing.

One other thing....

If you already have a micro-site or landing page selling a product online, and you have not conducted a Taguchi test on it, I guarantee you the conversion rates are not nearly as high as they could be – and have the potential to go much, much higher.

Each day you continue to drive traffic to your pages without optimizing their conversion rates through Taguchi testing, you're leaving money on the table.

And when you follow the step-by-step instructions in The Taguchi Testing Handbook, you'll feel great knowing you have finally mastered Taguchi testing – and are making more money on the Internet than you ever dreamed possible.

So what are you waiting for?

To order The Taguchi Testing Handbook on a 90-day risk-free trial basis, just click here now:


Robert W. Bly, Director
        CTC Publishing

P.S. Order The Taguchi Testing Handbook today and you get a FREE Special Bonus Report, Online Marketing That Works (list price: $29).

In this 47-page guide to Internet marketing, you'll discover:

  • How to break into your prospect's "e-mail inner circle." Page 6.
  • 27 tips for writing e-mail marketing messages that work. Starts on page 33.v
  • How to write, publish, and distribute your own e-newsletter ... and do it in less than 2 hours a month. Page 9.
  • The 10 steps to outrageous online marketing success. Page 3.
  • How I built my e-list from 3,000 names to over 40,000 names in just 6 weeks for less than $1,000. Page 15.
  • Converting leads to sales with the "online conversion" strategy. Page 27.
  • Most common Web site mistakes – and how to avoid them. Page 42.
  • And more....

Best of all, this bonus report is yours to keep FREE – even if you request a refund on the e-book!

To order The Taguchi Testing Handbook ... and get your FREE Bonus Gift worth $29 ... just click below now: